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Research papers

Identifying problems and organising survey data

When a pharmaceutical company raises a precise problem with a Market Research Institute, the resulting study and the conclusions are given to the client in the form of an exact answer to his questions . The statistical data used is "organised", in...

Catalogue: Seminar 1971: Practice And Problems In International Pharmaceutical Marketing Research
Author: Marlene Bernhard
May 3, 1971
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Citation

Bernhard, M. (1971a, May 03). Identifying problems and organising survey data. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/identifying-problems-and-organising-survey-data